Why We Do This Work
In 2019, we noticed something troubling. Business owners were spending hours each month trying to extract meaningful insights from expensive software that seemed designed by people who had never actually run a business.
The tools were powerful, sure. But they buried the most important information under layers of unnecessary complexity. Important decisions were being delayed because the data was there, but the clarity wasn't.
So we decided to build something different. Software that prioritizes the questions business owners actually ask. Tools that present insights clearly instead of hiding them behind technical jargon.
Every feature we develop gets tested by real business owners first. If they can't understand it immediately, we redesign it until they can. This approach takes longer, but it produces tools that actually help people make better decisions.